Our product will be providing a unique platform connecting donors with NGOs, Charities and other vendors to serve a common goal by providing funds to the deserving end of society. The main aim of the founders (Asim and Borna) is the achieve transparency and trust among donors with their money fairly distributed to intended users as per their desire. The product will provide each donor with personalized features which will include tracking the donation made to be received by the recipient.
The key target market would be Charitable organizations which might include NGOs and registered charities. Also, the donors might include both corporations and individuals and vendors like hospitals, educational institutions, and retailers. According to research Charity industry registered a total income of more than £50 billion which means there is a huge market to tap.
Recently Forbes uncovered many frauds in this sector in terms of money laundering & asset embezzlement for which a detailed referenced analysis is carried out in the market and research segment of this report. Our product’s prime objective is to fill this gap by providing an e-platform which not only connects donors to charities, NGOs and other vendors but which enables them to deploy their funds efficiently and effectively with complete transparency with tracking in place.